Twitter Business Center is currently in beta testing available to a select few accounts but is going to gradually expand to more accounts. Also known as the Twitter Toolkit, some of the features available to businesses will be free, and others are expected to be developed and offered for a fee.

Why is this great news? Here are a few reasons:

• These accounts will be verified by Twitter (previously limited to individuals)
• Provides potential followers with much more detailed information about that business (allows for businesses to convey the benefits of following them, and potentially doing business with them)
• Business accounts can receive direct messages from anyone, regardless of whether they follow that person or not (huge for using Twitter as a customer service tool)
• Contributors tab allows businesses to add multiple users to the account so they can tweet on its behalf
• This shows Twitter is becoming more dedicated to getting businesses the tools they need to be successful on Twitter

Stay tuned. We will keep you updated.