Social media allows us to give and receive instant gratification, and to respond directly to it! What used to be a tedious process in obtaining these positive comments from your happy clients, and another “to do” list is now as simple as a click of a button.
Here are a couple of ideas:

Create one, standard ‘script’ for requesting testimonials from your satisfied clients and use it throughout these different mediums. *Make sure that somewhere in that script you ask them what benefits they have realized in using your product or service! Also, ask them if it is ok for you to use their recommendation on your website or in other marketing collateral.

• If you’re already connected to them on LinkedIn, simply send a request for a recommendation
• If they are your Facebook friend, send them a quick message asking them to post a  few words on your profile/page
• Email them a link directly to your Facebook business page and ask them if they wouldn’t mind giving you a shout out
• Create a quick, 5-question survey on a free online tool such as http://SurveyMonkey.com asking open-ended questions about their experience in working with you

Make it easy for them by choosing the medium they use most and request it from them there. Just remember to ask for their feedback every time you’ve delivered your product or service to your clients! You’re already providing consistent, superior value to your clients in all you do, now it’s just a matter of reminding them to tell you what they liked most about their experience!