As technology advances, so do marketing strategies. We see appearing in new places all the time; traditional advertising isn’t working as well any more. As trends show, users are text messaging their friends, family, or acquaintances much more than calling them. It only seems right that marketers take advantage of this and start marketing through this medium.

Text messaging has been around for over a decade, marketing through this new medium is a relatively new and inexpensive method. Consumers benefit because they can receive coupons or promotional codes to get great deals in the palm of their hands – no need to cut coupons! The first thing a marketer needs to do is to find a provider that will give you a subscriber list and send out you ads.

Major League Baseball is taking advantage of this to the fullest. Once you register and enter your favorite MLB team, you can receive team alerts, scores, injury and trade updates, trivia, all-star balloting, and much more! The idea is to bring fans and MLB closer – and it only costs the user $3.99/ month. An enormous number of other companies are integrating SMS marketing into there strategy as well including, Orbitz, Champs, and Twitter, and local companies near you!

Is this a short-lived marketing strategy or a highway to success? We would love to hear your opinions!

Also, for Colorado companies, we have a wonderful local provider for double opt-in text messaging providers! Give us a call 303-834-7718