The new update to Facebook largely standardizes Pages’ appearance and function to that of a Profile. Before getting around Facebook as a Page was really convoluted. Now you switch from using Facebook as a person with a profile to using Facebook as a manager of a Page.

This makes several things easier. It is now simple to like Pages with other Pages. You can also comment on posts made by other Pages as a Page. Also, each page now has its own News Feed with updates from other Pages and, most importantly fan feedback (posts, comments, likes, etc.). The News Feed relates this Page information while you’re using Facebook as a Page.

The layout of the new Pages is identical to the layout of the new Profiles. Featured pictures are at the top and what used to be tabs are on the left. Don’t worry your custom FBML tabs still work just fine!

As technology advances, so do marketing strategies. We see appearing in new places all the time; traditional advertising isn’t working as well any more. As trends show, users are text messaging their friends, family, or acquaintances much more than calling them. It only seems right that marketers take advantage of this and start marketing through this medium.

Text messaging has been around for over a decade, marketing through this new medium is a relatively new and inexpensive method. Consumers benefit because they can receive coupons or promotional codes to get great deals in the palm of their hands – no need to cut coupons! The first thing a marketer needs to do is to find a provider that will give you a subscriber list and send out you ads.

Major League Baseball is taking advantage of this to the fullest. Once you register and enter your favorite MLB team, you can receive team alerts, scores, injury and trade updates, trivia, all-star balloting, and much more! The idea is to bring fans and MLB closer – and it only costs the user $3.99/ month. An enormous number of other companies are integrating SMS marketing into there strategy as well including, Orbitz, Champs, and Twitter, and local companies near you!

Is this a short-lived marketing strategy or a highway to success? We would love to hear your opinions!

Also, for Colorado companies, we have a wonderful local provider for double opt-in text messaging providers! Give us a call 303-834-7718

One of the fastest growing social networks now has a more sophisticated look! Twitter will now have a brand new interface. The new Twitter allows the user to upload their multimedia content. This means we can feel more connected with our followers and those we follow on the site. We can get a full insight to their world through the videos and picture they post and share with us. Instead of saying “I hit the most amazing waves surfing today,” we can actually show our followers just how phenomenal those waves were on video and the viewer would feel as if they were there!

Following the celebrities we admire will now be more engaging as we catch glimpses of their lives. Twitter will also have many of its more popular 3^rd party clients (such as Tweetie, Tweetdeck, Seesmic) on the default interface allowing us to access them much quicker and easier. The new interface will be divided in half with the familiar features on the right such as followings, favorites, and trending topics. The left column will be the new streamlined view of the Twitter feed.

Expect to see these changes rolling out across Twitter feeds this week!

Are you still skeptical about the power and permanency of Social Media?

This video is sure to convince you otherwise. Social Media Revolution 2 is a refresh of the original video with new and updated social media & mobile statistics that are hard to ignore. Based on the book Socialnomics by Erik Qualman.

Twitter Business Center is currently in beta testing available to a select few accounts but is going to gradually expand to more accounts. Also known as the Twitter Toolkit, some of the features available to businesses will be free, and others are expected to be developed and offered for a fee. Read More »