“Of the estimated 3.5 billion word-of-mouth conversations that occur around the world each day, about 2.3 billion of them – roughly two out of three – make reference to a brand, product, or service. Word of mouth is manifesting itself through digital social media, where it spreads both farther and faster.” (Dave Evans, Social Media Marketing, 1 Hour a Day)

With social media you can start conversations regarding your brand, you can find the conversations already taking place, and you can participate in them and respond to positive comments (and even rectify negative situations should they arise.) The catch? You actually have to participate in social media! The sooner you get out there and start building your community and growing your online presence, the better because if not, you will be playing catch up. This goes for small businesses as well as the ‘big guys’ because we are all on the same playing field on the social web!
This train has already left the station and if you hurry, you may just be able to catch up.