Facebook
Linked In
Twitter
Our social media services are designed to help businesses get and keep customers.
Social Media Strategy
Have you been thinking about implementing a Social Media marketing strategy for your business? Do the choices of where to start seem a little overwhelming… or do you feel a little lost with all the steps necessary? Have you been using social media but just haven’t been seeing the results?
And, have you heard of all the changes (seems like new features and changes are coming every day!)?…
An essential part of getting into social media as an individual or a business is to have a firm strategy before you begin implementation.
Knowing your target market is crucial to developing your social media strategy. Wherever your potential client ‘hangs out’ on the social web is where you need to be! This is all part of the strategy phase of our process.
Outsource Locally offers social media account creation (one-time charge):
- Based on a brand or a public figure
- Custom tabs (aka landing pages) built (FBML) to include detailed info much like a website, customized with pictures/logos to each individual brand/person, to give it a complete, comprehensive look and feel
- Custom profile image which can be a picture, text, graphics, or a combination of all of these, also known as a custom “skin”
- Upload all contacts (“share” the page with your email database”) to begin building your online community
- Based on pre-designed marketing & social media strategy
- Based on person or brand
- Build custom graphic background for profile page to give potential followers more information about you or your brand, build color scheme to match background (this is done using graphic design software to develop a custom look and feel to match the color scheme and theme of your website/other marketing tools)
- Begin the following (search for people in local geographical area/within target market to follow, according to the pre-determined strategy)
YouTube
- Channel creation based on person or brand
- Build custom graphic background for profile page to give potential followers more information about you or your brand (this is done using graphic design software to develop a custom look and feel to match the color scheme and theme of your website/other marketing tools)
- Begin building your subscribers, according to the pre-established social media strategy
- Input client profile based upon questionnaire provided ahead of time (work experience, awards, associations, specialties, etc.)
- Upload email contacts to begin building connections
- Build company profile
Our social media account implementation services are affordable, executed with a comprehensive approach, customized to the needs of your brand and your target market.
Social Media Maintenance
Our social media maintenance approach is based on the fundamental of community. In order to properly maintain our client’s social media presence, we:
- Are in consistent communication with their target market
- Engage in the appropriate communities and groups
- Attend our client’s marketing and sales meetings so that we are on top of their happenings
- Continually and strategically build their online community larger and stronger
- Research each client’s industry, and post quality information in turn, making sure their online community recognizes that they are experts in their fields
- Create engaging and interactive posts, hold contests and continue to be a creative force for our clients
Our posts are written with five main categories:
- Promotion – Events, Sales, Directing people to take action on something you offer.
- Building Brand Influence – to create a positive impression of your brand in the mind of the customer.
- Building Depth – Building trust in as many circles as possible; planting seeds for the message to later spread.
- Generating Social Capital – Promoting others.
- Demonstrating Expertise – Through articles, posts, comments, showing you as the subject matter expert.
Packages are priced on a monthly basis, with a 6-month minimum, auto payment commitment
- Social media communities are built and maintained based on social media sites selected in Strategy phase
- 15-minute weekly phone status meeting w client
- Build the community (ie. Suggest fan page to new business contacts provided by client, strategically add new friends, follow new, targeted Tweeters, selectively subscribe to YouTube channels )
- Write and post status updates each week (subjects vary, include: articles from major publications on the subject of clients’ industry, client events, random questions to get her community engaged and participating, photos of new products/services, facts about client’s products/services and their core competencies/competitive advantages, FAQ’s, etc.)
- replying to any comments or direct messages received
Deliverable (Document provided once monthly):
- Monthly ‘progress resport’ including: stats on numbers of fans, followers, and their demographic segmentation, info re: the articles posted, reports on number of comments (engagements)
A preview of our work:
http://facebook.com/RaccoonCreekhttp://facebook.com/Galley Graphics
http://facebook.com/TaraPowersTraining
http://facebook.com/IPEfanpage
http://facebook.com/BigBuzzBrands